FullCharcha
The website for FullCharcha, an influencer marketing agency that works with creators across India’s languages. It had to feel like the agency’s campaigns and be found for every service, industry and language it covers.
Visit fullcharcha.com (opens in a new tab)- Product
FullCharcha- Industry
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- Web DevelopmentUI/UX Design
The product.
FullCharcha matches brands with the creators their audience already follows, on Instagram, YouTube and regional platforms, in the languages people speak at home. The site had to make that range obvious within seconds.
The result is a bold, type-led site in black and amber, bilingual in its branding, with a page for each of its twelve services and eight industries, creator categories, regional languages and an insights section for the agency’s point of view.
What we built.
The parts of FullCharcha that people use every day.
- A homepage that performs
- Oversized headlines, a moving wall of creators tagged by city and language, and counters that show the agency’s reach.
- Twelve service pages
- From influencer and UGC campaigns to meme marketing and performance amplification, each with its own promise and proof.
- Industry playbooks
- Eight industry pages, from beauty to fintech, each explaining how creator marketing changes for that category.
- Regional language pages
- Pages for Tamil, Telugu, Kannada, Malayalam and Marathi influencer marketing, for the searches the agency’s buyers make.
- A creator directory
- Creators organised by category, from beauty and fashion to finance, food and regional, for brands to browse.
- Insights
- Long-form articles on briefing creators, vetting partnerships and short-form hooks, written to earn trust before the first call.
“Our site had to feel like our campaigns: bold, fast and hard to scroll past. TechieNext understood the brief on the first call and delivered exactly that.”
