Tinder, the world’s most popular dating app is all set to release its engaging in-app event. The event is called Tinder Swipe Night. It was released in the US, October last year and will not hit India on 12 September. It was to be released much earlier but was delayed due to Covid-19 circumstances.
The event is kind of a story-based video series. It will have users to choose between two options within 7 seconds. Swipe Night is based on a plot called the End of the world. According to it, the users will be made aware that an asteroid is about to hit the earth, and then they will have to choose. Based on their choices, they will match with the people who chose the same options.
The Swipe Night event will take place for three successive weekends. The first episode would start on September 12 at 10 am and will last till September 13, 12 am Midnight. The next is scheduled for September 19 lasting till September 20 in the same timeline. The last one will take place on September 26 and will end on September 27.
The event when released in the US received a lot of favorable responses. Also, in these times of the Covid-19 Tinder app saw an increase in users and people matching. So to boost that, Swipe Night is here in India to further engage its Indian users. It targets the youth with episode content just like the Choices game available on play store.
To further attract people, Tinder has partnered with video director Karena Evans for Swipe Night’s production and it’s written by Brandon Zuck and Nicole Delaney. It would be interesting to watch, whether this event receives the same feedback similar to the US or even more than that.